From:Packaging News

The pack design now shows illustrations of the two founders – Henry Tate and Abram Lyle – and their signatures, accompanied by the caption “Sweetening the world since 1878”.

Other elements of the new identity are a rustic organic texture, a royal blue background referencing the British heritage and royal warrant as well as touches of gold or silver on the logo and packaging throughout the range.

Tamas Fuzer, European marketing director at Tate & Lyle Sugars, said: “Design Bridge have helped to bring our heritage and brand sentiment to life and created an identity and brand that is affectionate, inherently British, educational and fun.”