From:packagingnews



Honey Creative has announced the launch of the new Tesco bird seed and feeder products

After looking into the current strong trend for marketing schemes that aim to engage children with nature, such as ‘Big School Birdwatch’ and ‘RSPB Homes for Nature’, Honey decided that the core target customer was young families.

Honey created versatile designs that communicate with both adults as well as children. The packaging aimed to be informative and educational, encouraging new consumers to become engaged in bird watching and nature as a whole.

The illustrations across the range of seeds, suet balls and feeders are bold, simple and striking intended to give maximum shelf stand out.