From:Packaging Europe News

Gorgeous as a gift, fun as a party accessory, and great for a girls’ night in – the Jolie Carton, developed by STI Group, is this season’s must-have for wine connoisseurs. Affectionately dubbed ‘le vin prêt-à-porter’ by wine experts from Heidelberg (Germany), this contemporary wine packaging is the ideal shape for carrying anywhere: a handbag.

Just like a standard bag-in-box, the primary packaging is a 1.5-L wineskin with integrated tap. That’s as far as the similarity goes: the final result has been transformed into something special by STI Group packaging experts, who designed the outer box to look like a handbag. Elegance and style are used to enhance the appeal of the environmentally friendly bag-in-box packaging. The Jolie Carton can also be kept chilled for several weeks after opening – without losing its looks!

With great attention to detail, the Jolie Carton is particularly aimed at wine lovers with a sense of ‘savoir vivre’. Its quality, lavish looks and versatility are impressive and designed to appeal to both connoisseurs and newcomers to the world of wine.

With matching straps made from coloured cord, which stand out in store and encourage shoppers to pick them up, these appealing bags are a world away from the wineboxes of the past.