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PackagingNews
JDO Brand Design & Innovation has created the packaging for Norwegian bottled still water brand Imsdal Aktiv
The design agency worked with Ringnes, the Carlsberg owned drinks business which owns the brand, and the re-launch is intended to maintain a cohesive ‘look and feel’ with the core Imsdal brand.
The range comprises two colour-coded flavour variants of apple and citrus. According to JDO, a graphic pulse device in the background of the label introduces a technicality to the design, while the ‘V’ of Aktiv resembles a tick, acting as a positive endorsement.
In addition, the lettering has been refined and is now less angular and appears less austere. The logo type has been designed to work off pack as well as on pack.
Fiona Florence, JDO client services director said: “Having worked with Ringnes on their beer and soft drinks brands, it was great to continue the relationship into waters and performance sports drinks. Imsdal Aktiv is interesting in that it combines purity with performance, a unique positioning in this category.”
Aleksander Hetland, brand manager at Ringnes added: “JDO’s new designs for Imsdal Aktiv have helped change consumers’ perception of the brand. They now see it as a high performance sports drink in its own right rather than just another Imsdal flavour variant.”
Tel:886-2-28941823 Fax:886-2-28941837 E-mail:viya@packsourcing.com
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