PackagingDigest

In July 2013, Unilever in the U.K. and Ireland launched an improved super-concentrated mix liquid detergent for its Persil and Skip brands in its Small & Mighty line with new packaging.

Global Closure Systems is the sole supplier of the two key elements of the new premium packaging: the three-piece bi-color dispensing closure and the stain eraser ball.

The closures and stain eraser balls are produced in Massmould, GCS' UK plant, specializing in mass production. This three-piece closure is made using a highly sophisticated custom manufacturing cell.

The new liquid detergent is packaged in a multi-functional bottle with an easy-open flip-top lid and spout, as well as a built-in stain removal ball. The stain eraser ball, made from TPE, has molded features designed to assist with cleaning and measuring the dose needed. It can be placed directly in the washing machine, so it always stays clean.

"Small & Mighty" liquid detergent is available in four sizes (525ml, 875ml, 1.4L and 2.1L) and in four variants ("bio," "non-bio," "colour" and "2 in 1") to suit a range of consumer washing needs.