PackagingNews

Branding and digital agency Ahoy has created the brand identity for sports nutrition product GoNutrition

Ahoy created a three-block logo designed to be dynamic and energetic. The product moves away from the sector’s traditional branding using bodybuilder images. GoNutrition was founded by Oliver Cookson who previously launched Myprotein.

Mark Stringer, managing director at Ahoy, said: “With Oliver we have been lucky enough to work with an entrepreneur that has given the design team a lot of creative freedom. As a result the team have delivered with an identity that enables GoNutrition to confidently launch a brand it can be proud of.’’

“Ahoy has delivered consistently high quality work spanning right across branding, advertising and the web,’’ added Cookson. ‘‘Throughout the project Ahoy constantly approached me with innovative ideas beyond the brief and I look forward to collaborating with them on future projects.’’