Sarah Cattle, creative director at Pearlfisher, added: “We wanted to reflect the difference and unique and challenging nature of the product visually, steering away from the stereotypical imagery and photography of coconuts, palm trees and water droplets that dominate this marketplace. Instead, we chose to create a more disruptive but still simple identity, using the letters that spell out the Unoco name in a pattern that reflects and represents the idea of a young, fresh, coconut with a liquid centre. It is confident, potent and definitive.”

Unoco is now available from Harrods, Whole Foods Market, Planet Organic, NAMA artisan raw food and many local independent health and natural food stores.

Hamish McCall, founder of Unoco said: “Pearlfisher completely grasped our strategic challenge by creating a brand that reflects the true uniqueness of the product in the current marketplace. They have created a crisp, clean brand identity with a very distinctive tone of voice. They’ve been a pleasure to work with.”