The design agency was tasked with creating a brand that could stand out in the crowded supplement market, “celebrate the idea of ‘beauty from within’ and bring to life the end benefits in a unique and emotional way”.

Karen Welman, founding partner and chief creative officer at Pearlfisher said: “The idea was to create an impactful visual story using the metaphor of beautiful and elegant birds that have hidden strength. The brand name – Strong – and the playful variant names and descriptors are simple yet impactful and clearly communicate the brand’s promise of inner strength and outer beauty.”
Welman added that Pearlfisher created custom hand-drawn typography for the brand name and commissioned a series of bird illustrations to bring the products benefits to life in an “unexpected and emotive way”.