Packaging News

CRP Print and Packaging has announced that it has designed and produced the packaging for a marketing initiative for Cadbury Dairy Milk

The Joyville Made campaign, launched in January 2013 by Cadbury owners Mondelez, the chocolatier giant, is based on a new gifting service where customers can create their own bar of chocolate online and send customised Cadbury Dairy Milk bars to their friends and family; the aim being to bring people closer to the chocolate creation process.

The speciality products group said that a special section on the campaign website (www.joyvillemade.com) gives visitors the opportunity to add a name, message and photo to the bar’s sleeve and also create a bespoke web-card with additional photos and videos. The experience is mirrored on Facebook.