A spokesperson from Wine Intelligence said: “This confirms that consumers still overwhelmingly back the 75cl glass bottle for almost all wine drinking occasions, particularly in social settings.

“Alternative packaging has more relevance in outdoor settings, or when carrying heavier glass bottles are inconvenient.”

Richard Halstead, chief operating officer of Wine Intelligence, added: “Consumers remain wedded to the glass bottle because it fulfils all their emotional notions of what wine represents, which easily overcome any functional disadvantages such as weight or breakability.

The report also explores consumer perceptions of wine labels and back labels, and sets out a new style classification system for labels, along with a list of “dos and don’ts” for back label copy.