The focus of the new London show, which takes place at the Business Design Centre in Islington, is firmly on creativity, branding and marketing with a number of specialist companies revealing their latest packaging products and services for the very first time, making it the place to be for any Marketer, Brand Owner or Designer looking to gain that competitive edge.

Alexir Partnership, which prides itself on providing customers with a complete design to delivery service, will be launching a number of new and exciting innovations at the show including the revolutionary ‘Fresh & Naked’ Unwashed Salad Tray.

The ‘Fresh & Naked’ tray range includes a newly developed barrier coating called Bioptima that can be applied to almost any carton-board. This biodegrable Bioptima coating, developed by the Alexir Partnership, allows for direct food contact and helps prevent salad from drying out whilst enabling the required shelf-life.

G’s Salads were the first brand to pilot the new packaging material and take it to retail. Tom Sene, Sales Director at the Alexir Partnership explains: “Board Packaging for natural products such as unwashed baby salad leaf normally present many obstacles, but we have worked closely with G’s to overcome these. The natural look of the packaging compliments the product and the sales have far exceeded initial forecasts.”

“Anthony Gardner, Marketing Manager at G’s added: “We have been really pleased with the initial sales success of Fresh & Naked, as well as a fantastic product and brand collateral, the box has been instrumental in ensuring consumer pick-up and differentiation from other fresh salads packaging.”

Alexir Partnership are keen to demonstrate the new fully biodegradable salad tray, as well as a number of other new products, that are sure to catch the eye of those visiting.

From products to services…CharBrand, one of the UK’s leading brand design and product conception companies in the food, medical and cosmetic sectors, will be showcasing their latest projects and services at the show.

CharBrand inter-relates with client marketing campaigns and designs highly innovative brand, product positioning and packaging solutions.
CharBrand’s primary added value is derived from its thirty years experience in the food and cosmetics sectors with an array of market leading products that are in store now at Tesco, ASDA, Waitrose and a range of specialist retail outlets.

Charbrand’s Justin Kempson says: “Why pay incredible design fees for fancy concepts that cannot be manufactured, and why commission production of a product that is taking your product nowhere? At Charbrand we go from consumer to machine in one. Our designs go straight to the production line, saving time, reducing costs and accelerating product turnaround.”

Another company looking to showcase its creative thinking, and demonstrate that solving packaging ailments can be painless is leading pharmaceutical and healthcare packaging suppliers, Chesapeake.

Chesapeake’ stand will have a team of experts at the ready to prescribe customers its latest innovations. Gill Wright, Design Manager – UK & Ireland, Chesapeake Pharmaceutical and Healthcare Packaging explains: “We want customers to see that our stand offers something different and we apply the same creative approach to everything we do. We can draw upon the biggest packaging design resource in Europe so we have a lot of fresh ideas to share. We offer everything from the latest compliance packaging to sophisticated supply chain management solutions. Our stand aims to show the range of treatments our ‘surgery’ can offer.”

Chesapeake’s stand will demonstrate its cartonboard engineering skills as well as its expertise in finishes and effects. The team will show how sophisticated finishes and print effects can help brands stand out from the crowd as well as save money.

Mailway Packaging Solutions intends to demonstrate why it is ideally suited for any contract packaging project, no matter its size or complexity.

The company’s Managing Director, Tim Lees said: “We take great pride in the scope and innovative nature of our service, and so are confident of creating winning solutions for our customers during these challenging times.”

As well as offering a broad range of standard packaging processes, Mailway’s innovative approach has seen it develop bespoke automated lines, offer in-house production facilities and bring new packaging solutions to market – the most recent being an environmentally friendly blister-pack alternative.

Tim adds: “When you consider the extent of our capabilities and factor in our willingness to innovate in order to meet the needs of our customers, it’s easy to see why we feel we are the ideal contract packing partner.”

More info:
www.easyfairs.com