Building on their successful curbside Recycle and Win program, Coca-Cola and Harris Teeter are launching a Get Caught Green Handed campaign to highlight Charlotte’s 15 new recycling bins in the Center City. An incognito prize patrol will ‘catch’ a person using the new recycling bins and reward them with a $25 Harris Teeter gift card as well as a deli sandwich and 20-ounce Coke from Harris Teeter’s uptown store.

Each of the 288 winners over the three-month program will receive a giant “I Got Caught Green Handed” foam hand to show off to co-workers to encourage them to recycle. In addition, Coca-Cola will promote the new recycling bins with vend snipes on hundreds of Coke machines throughout Uptown Charlotte and on posters in food outlets and in office break rooms.

“Coca-Cola is proud to be a part of this fun and exciting partnership with Harris Teeter and the City of Charlotte to promote uptown recycling,” said Lauren Steele, VP Corporate Affairs for Coca-Cola Consolidated. “Our curbside Recycle and Win program was very successful in promoting residential recycling and creating recycling opportunities in Uptown is the next logical step.”

“Nationally, Charlotte is gaining a reputation as a 'Green Friendly' community,” commented Michael Smith, President & CEO, Charlotte Center City Partners. “This new Uptown recycling program is the next bold step in our process to build one of the most sustainable Counties, Cities and Centers in the country. We are excited to see this program develop and want to recognize Coca-Cola, Harris Teeter and for their leadership and support.”

“Harris Teeter is excited to participate in this new partnership designed to increase recycling in Uptown Charlotte. Programs like Get Caught Green Handed engage consumers in a fun way and help build positive recycling habits,” said Jennifer Thompson, Harris Teeter Director of Communications. “We look forward to rewarding winners in the Get Caught Green Handed promotion with a $25 gift card, a free sub sandwich and 20 oz Coke product at our Uptown location at our 325 West Sixth Street location.”

The Get Caught Green Handed promotion is one of many recycling initiatives Coca-Cola has sponsored in the Charlotte area. In addition to the Recycle and Win initiative, which rewarded Mecklenburg County residents for recycling properly, the Charlotte-based bottler partnered with Charlotte Mecklenburg Schools to introduce a recycling curriculum in middle schools and sponsored the Coca-Cola Give it Back Challenge, which rewarded schools for collecting the most recyclables.

In addition, Coca-Cola joined with Keep Mecklenburg Beautiful and the City of Charlotte to provide recycling barrels in local parks and for the Panther Tailgate Recycling program.