GPA members spent the first half of the week in Germany and had the opportunity to tour rlc | packaging group’s general and pharmaceutical packaging facilities in Berlin. Members also exchanged views over new technologies and production processes and explored manufacturing and materials options that address requests of global brands to reduce the carbon footprint of their products.

“Know-how-transfer and experience exchange within the GPA network provide us and our customers a decisive competitive advantage - even when it comes to the development of sustainable production methods,” said Hans-Christian Bestehorn, manager of rlc | packaging group and president of the GPA. “Marketers want to support ecological causes, but do not want to sacrifice packaging refinement, for in the end it is essential for brands to communicate a high quality image and command attention at the point-of-sale.”

To that end, GPA members rlc | packaging group and Diamond Packaging demonstrated their Green Chic™ packaging model through the use of more sustainable converting methods, including the inline application of environmentally-friendly metallic coating and holographic effects. Both techniques deliver impact in the retail environment while yielding potential cost savings and resulting in less material and energy usage compared to offline decorating processes.

More info:
www.rlc-packaging.com