The 500ml PET bottles are blow moulded with a curved base for an eye-catching overall effect.

After filling, it is closed with a dosing cap and decorated with a label.

Eleanor Farrant, marketing manager at Wisdom, said the aim was to develop a bottle that was unique to the brand for maximum standout on shelf.

"At the same time, it was vital that the bottle include a larger labelling area for increased communication of the products' benefits," said Farrant.