In Hong Kong Coke Can Size Minimized
2008-12-01
Coca-Cola, the world's biggest soft drink maker, has in Hong Kong minimized the size of drink cans by 7％.
The practice is regarded as the reflection of rising production costs spurred by increasing raw material prices. “The main driver is aluminium”, said Kenth Kaerhoeg, the communications director for Coca-Cola Asia Pacific.
Due to rising metals and fuel costs driven by global shortage of materials, some companies such as Coca-Cola, Toyota Motor are striving for following operation. Aluminium prices have soared by 25％ this year while power shortfalls in China and South Africa resulted in production decline.
The new cans went on the shelf this July, Kaerhoeg said. This cans were diminished from 355ml to 330ml.
The practice has been applied to Coca-Cola, Coke Light and other five soft drink brands.
Claims
The copyrights of articles in the website belong to authors. Please inform us if there is any violation of intellectual property and we will delete the articles immediately.
