From:Packaging News

Graphic Packaging International (GPI) has launched a new laminated carton board pack to improve shelf life and presentation.

Meat, fish and poultry retailers can now access a laminated carton board pack that provides a unique combination of longer shelf life and dramatic presentation, thanks to
The SlimFresh pack was developed jointly by GPI and tray sealing machinery specialist G. Mondini.

SlimFresh is a high performance pack that utilises two high barrier shrink films around the meat, fish or poultry product to create a vacuum pack that has a second skin appearance.

GPI said the pack provides excellent oxygen barrier properties, an easy open feature for increased convenience and allows vertical display of the pack, and is designed to enhance food safety through leak proof packaging, which locks in juices.

The packs are suitable for both chilled and frozen products.

The SlimFresh product has also been proactively tested by a panel of nine consumers to gain their valuable opinions. During discussions the consumers described the pack as having great product and information visibility, being simple to use, and they associated the product with high end premium ranges.

Nikki Clark, marketing manager, convenience and consumer products, GPI, pointed out that WRAP figures show that 15 million tonnes of food was wasted in the UK in 2014.

“At GPI, we believe the right packaging solution can increase the time a product retains
its freshness and attractiveness when on the shop shelf. SlimFresh is a vacuum pack that can ensure food remains fresher for longer.”