From:Packaging News

Heinz Baby is introducing the first and only stage 3 range of pouches with a spout, suitable for babies 10+ months.

The new packaging features a wider spout to allow for bigger chunks, in a bid to drive further growth into the infant feeding category.

The wider spout was rolled out across all stage 2 7+ months products earlier this year, driving a 17.4% value sales uplift.

Gaëlle Vernet, brand manager at Heinz Baby, said: “The pouch format, as we know, is a popular choice and after listening to mums’ existing needs, we decided to add the benefit of a wider spout on 7+ months and 10+ months ranges to help parents when they are beginning to wean their children onto bigger, chunkier foods.”

With Heinz Baby stage 3 now offering a unique selling point, retailers and grocers can benefit by increasing their offering of Heinz Baby in store.

Heinz Baby stage 3 pouches are now available at Asda, Morrison’s and, from February, Tesco.