From: Labels & Labeling

UPM Raflatac has launched an extensive range of materials for decorative labeling applications in the Americas, which the company said ‘radiate quality and convey a premium appearance’.

The range is available in: silver, gold, brushed metal and with a mirror-finish; iridescent, tinted and opalescent; and as textured, embossed and smooth labelstocks. Metallic voids add tamper evidence and an assurance of authenticity for high-value consumer goods.

UPM Raflatac said its decorative paper and film products are intended for use by brand owners looking to create standout labels in the food, beverage, home and personal care, retail promotion and wine markets. As part of the introduction of the new decorative labeling product range, UPM Raflatac has also produced a decorative labeling sample book to provide an easy, hands-on way to present special and original material proposals.