From: Packaging News

Kite Packaging has launched a new product which could ‘revolutionise’ the packaging industry.

The corrugated supplier said its ‘Stretchy’ cardboard has been developed at a secret research laboratory and will be launched today (1 April).

Kite said customers will no longer need to have specific sized boxes for their goods – apparently one size box will fit any size of product.

The company’s ‘Eureka’ moment during the development of this revolutionary new product, came from a newly discovered, rare earth mineral, which forms a dark sticky liquid.

This liquid can then be heated under-pressure, producing long, elasticated fibres, which are then spun and woven into sheets before being corrugated.

The breakthrough came when the once redundant mine of Treecoal in Lancashire was re-opened after the discovery of the rare earth.