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Murdock London Chooses Royston Labels for New Collection Launch
2014-11-28

From:Packaging Europe News

Leading label manufacturer, Royston Labels, has recently produced a signature label range for Murdock London to launch their new Beard Collection - a range of male grooming products consisting of beard shampoo, conditioner and oil. The labels were revamped by award winning design agency, Magpie-Studio.

Established in 2006, Murdock London has six emporiums in Central London offering the best in
contemporary and traditional barbering & grooming services, as well as gentleman’s grooming products, tools and accessories.

The labels were produced using UV Flexo technology, with Cold Foil and UV varnish
embellishments, in combination with a special Soft Touch lamination. The Soft Touch finish
creating a unique tactile experience that simulates the feeling of touching an extremely soft
surface, reinforcing the gentle nature of the brand and helping to engage consumers.

According to Brendan Murdock, founder and owner of Murdock London: “We have been really
pleased with the results of the labels and Royston's service. The combination of soft touch
laminate and silver foiling creates a premium finish that we feel embodies the brand and meets
our customers' expectation on quality.”

Royston Labels is a major supplier of specialist labels for a wide range packaging types,
particularly within the personal care, drinks and pharmaceutical industries.

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