The new brand identity sees ColorMatrix’s well-known tiger logo given a fresh, modern feel. The tiger face is retained but now looks straight ahead to highlight the company’s current and future focus on innovation, sustainability and dedication to customers around the world. A bright red-orange gradation is also used, in place of a range of colours. The colour spectrum is featured, however, as a link to the company’s broad product portfolio, and filters through the company’s wider communications where each shade has a clearly defined role.  

Commenting on this development, Celio Andrino, chief operating officer, said: “Our new positioning encapsulates the core values of ColorMatrix.  We are a truly global organisation, focused on working with our customers to create innovative, high quality and socially responsible solutions which offer clear differentiation and rapid market access.”

Morag Girdwood, global brand development manager, adds: “The plastics industry is constantly changing and we understand the challenges faced by manufacturers and brand owners across the globe. Whether maximising efficiencies is the primary objective, an eagerness to become more sustainable or optimisation of product performance or aesthetics, we have the R&D capabilities, industry expertise and technology to ensure they achieve their aims – wherever they are in the world. Our solutions are provided within a context of professional integrity, openness and focus on creating value for customers.”

ColorMatrix’s refreshed identity is being rolled out from July 2010 and will coincide with the launch of a new ColorMatrix website.

More info:
www.colormatrix.com