Consumer research shows that moist snuff users are demanding freshness. "For adult moist snuff users, freshness is extremely important in their purchase decision," according to Steve Abbot, Senior Brand Manager for Red Man Moist Snuff. "For our consumers, the new lid means that the tobacco stays moist and fresh, ensuring that Red Man Moist Snuff always tastes great."

The launch of the new FlavorFresh Lid will be supported by a national sweepstakes that gives adult consumers a chance to win a fresh American experience in the Alaskan Wild. Abbot adds, "We think you have to travel pretty far to find an experience fresher than the one under the Red Man Moist Snuff Flavor Fresh Lid. To prove it, we're sending one lucky dipper deep into America's freshest frontier -- the Alaskan wilds. "