Lancôme uses recycled board from Tullis Russell for perfume box
Perfume manufacturer Lancôme is using recycled board from papermaker Tullis Russell for the outer packaging of its Aroma Blue fragrance.
Tullis Russell's 350gsm Trucard 1 gloss is certified by the FSC and is made from 50% post consumer de-inked recycled fibre.
But Tullis Russell said that the packaging still had the properties of premium cartonboard.
Malcolm Sinclair, sales and marketing director for Tullis Russell, said: "We are able to offer printers and brandholders the chance to choose a genuine recycled content cartonboard while preserving the look, printability and technical performance they need".
The company supplies a full range of board products, including one- and two-side uncoated cartonboard, uncoated Trucard 0, and high-gloss grade Trucard ice.
Lancôme is the main brand in L'Oréal's luxury products division.
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