From:Packaging News

Single malt scotch The Balvenie has launched a new range of three whiskies with packaging design by London-based studio Here Design.

The studio designed packaging for three innovative bottles in a new collection: The Balvenie Stories.

The approach was to treat the whisky packs as book covers, with the aim of telling tales of human character, endeavour and craft.

Each pack is defined by original illustrations by British print artist Andy Lovell who was commissioned to create bespoke artworks that visually represent the unique real-life stories behind the people who make The Balvenie.

The back of each pack features a long form description of the whisky story with signatures from the different characters that played a vital role in their production.

To enrich the experience of these whiskies further, the bottle also incorporates an NFC-enabled neck tag that links to podcasts telling this story though audio conversations with the different craftspeople behind the liquid, as well as a guided whisky tasting.

Creative Partner Mark Paton from Here Design says: “We wanted to ensure that the design was bold and Andy’s artwork was just that – handmade and expressive textures from his work hark back to the physical craft of producing whisky which brought the stories to life.”

The Balvenie global brand ambassador Gemma Paterson, added: “Each of the whiskies in The Balvenie Stories range tells a unique tale of character and endeavour. There’s emotion and human nature in everything we do at The Balvenie, and the design captures that in a beautiful and impactful way.”