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Robot Food rebrands packaging for Fuego Spice sauces
2019-05-23

From:Packaging News


Robot Food has rebranded the packaging for California-based Fuego Spice’s Zana and Riza sauces and Hot Hive Honey.



Fuego Spice tasked Robot Food to provide an aesthetic that elevates the brand to rise above the ruckus.


The range focuses on flavour so the design needed to move away from the gimmicky style of the category.


Chris Shuttleworth, senior designer at Robot Food said: “We decided to look outside of hot sauce at more premium lifestyle products to pull some unexpected sophistication in a category where novelty normally rules.”


“To establish Fuego’s hot sauces as a legitimate premium option, bold abstract lettering identifies each sauce and metallic foils are set off by a matte white background. We initiated more of a hierarchy, giving prominence to the master brand and filtering the information down to flavour profiles.”


Mike McAdams, founder of Fuego Spice added: “Robot Food immediately understood our desire to bring flavour to the forefront; their sophisticated designs mean our spicy goods will stand proud on the table of any heat loving foodie.”

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