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Hubergroup continues to roll out Cradle to Cradle environmental strategy

From: Packaging News

Hubergroup is working with Carlsberg to improve the recyclability of the lager giant’s labels in selected markets.

Carlsberg points out on its website that “Printing inks have a major impact on the recyclability of packaging because often they are recycled along with paper fibers”.

The company turned to hubergroup’s Cradle to Cradle certified inks.

Hubergroup is now the primary ink supplier for its beer labels in selected markets to improve recyclability of its labels using the hubergroup Eco-Offset Ink Premium Plus, which is Cradle to Cradle Certified at the Silver level.

Additionally, Hubergroup India has built a new facility for water treatment that allows it to recover 60% of the water out of its effluent stream, also part of the company’s Cradle to Cradle strategy.

Heiner Klokkers, hubergroup’s chairman of the management board, said: “As a printing ink manufacturer, we bear a massive responsibility for both mankind and nature – and we intend to fulfill it through our products.

“We look to our fellow manufacturers supporting the print, packaging and other industries to wholeheartedly embrace the most aggressive sustainability practices possible. The future of our planet depends on it.”

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