From: Packaging News
KP Snacks is the latest big name brand to link up with recycling specialist TerraCycle.
A nationwide recycling scheme for nuts, popcorn, crisps and pretzels packs has been launched, designed to collect packets and turn them into new plastic items such as outdoor furniture.
Users can sign up to the programme at – www.terracycle.co.uk/kpsnacks. Once registered, KP Snacks will send a collection bin for the empty packs, which can then be shipped for free to TerraCycle.
The packs are then cleaned and shredded, ready to be made into small plastic pellets for items such as outdoor furniture, plastic lumber, waste bins or storage boxes.
Mark Thorpe, KP Snacks chief executive, said: “I’m delighted to launch this new recycling scheme with TerraCycle, which for the first time will allow not only crisp packets, but also nuts, popcorn and pretzels packets to be recycled. This initiative is just one part of our pacKPromise; a three-stage plan to reduce our packaging impact.
“Phase One of KP’s pacKPromise is to use less packaging. We have invested significantly in our Hula Hoops factory and are now using 23% less packaging in our Hula Hoops multipacks. Phase Two is to provide a short-term recycling solution, which we are doing with the launch of this new programme with TerraCycle. Phase Three is for our plastic packaging to be fully recyclable by 2025 as part of our membership of the UK Plastics Pact.”
Laure Cucuron, general manager, TerraCycle Europe, adds: “TerraCycle is delighted to be working with KP Snacks to launch a solution to recycle nuts, popcorn and pretzel packs of any brand for the first time in the UK. Simply find the nearest public access drop off location using the interactive map on the TerraCycle website and drop off any empty packs for recycling.”
To incentivise these larger more sustainable shipments, the scheme offers charity points for shipments over 2kg in weight (approximately 600 packets).
Hovis, Walkers and McVitie have all linked with TerraCycle, creating recycling schemes.