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BMA Scotland calls for ban on ‘misleading’ on-pack health promotions
2019-01-22

From: Packaging News


Scottish doctors are calling for a ban on health promotion on packaging where they feel it is misleading.


British Medical Association – BMA Scotland was responding to the Scottish Government’s consultation on its obesity strategy – ‘A Healthier Future’.


BMA Scotland said: “Consideration should also be given to banning the use of packaging to promote a product’s ‘healthier’ nutritional content when one unhealthy nutrient has simply been replaced by another. For example it is not uncommon for products to prominently claim to be reduced or low fat when in reality this has been achieved by significantly increasing a product’s sugar content. This risks misleading consumers who are trying to take a healthier approach to their purchases.”


Dr Lewis Morrison, chair of BMA Scotland, told The Herald newspaper that obesity was placing a ‘massive burden’ on the NHS and ‘bold’ action was needed.


“It is clear that mandatory and comprehensive action is needed to help improve diets and reduce consumption of unhealthy products. Of course encouraging personal responsibility and education on how to eat healthily is also important, but it will not be enough unless bold, strong action on promotion and price is taken as well.”

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