From: Packaging World

Fresca, a leading and fast growing beverage juice brand in India, is the first to launch product in eye-catching holographic aseptic juice packs.

Shown at the PACK EXPO booth of Uflex were aseptically filled 200-mL juice packs with a whole new twist: holographic decoration. Uflex’s Asepto Spark technology offering includes the aseptic filling equipment as well as the holographic containers.

According to Uflex Marketing Manager Sanghmitra Lodh, it was about time that aseptic juice boxes had some graphic pizzazz, and the company felt that holography was the way to go.