From: Packaging Strategies
Viktor & Rolf’s Bonbon and Flowerbomb fragrances new spring-themed boxes were created by Cosfibel (cosfibelpremium.com), which put its expertise into the meticulous silver hot-stamped internal décor.
With its cardboard base and paper hinge, held in place by two grosgrain ribbons, this box comes in three different versions, one each for the three fragrances Bonbon, Flowerbomb and Bloom, its summer flanker.
Inside, the chock holds the scent bottle, a shower gel and a body milk in place. An over-chock made of transparent PET molded in the shape of the products ensures they are held in place, and is fixed with tamper-proof stickers. On each box, the ribbon décor is printed to evoke the brand universe, and its distinctive plastic seal is fixed on by hand.
Adorned in printed polyester paper, Bonbon has a rounded lid. The ribbons are created in reserve and crimped, while the lid’s inner lining is printed with candy motifs using hot stamping.
Flowerbomb and Bloom, in pearly pink, was made using a similar base, these two boxes have ridged lids. They are covered in pink coated paper with a pearlescent varnish that gives them an iridescent effect.