From: Packaging News
Pollard Group has designed and produced a series of gift boxes for leading French male grooming specialist Monsieur Barbier.
Monsieur Barbier’s aim is to provide a brand new shaving experience through a variety of innovative, premium but value-for-money products.
Its boxes are designed to create a distinctive gift through the combination of different products, including pre-shaving lotion, badgers, razors, shaving creams and soaps. The company also produces a number of exclusive boxes for leading retailers.
Ganaël Bascoul, founder, Monsieur Barbier said: “The box needed to convey the special shaving experience we offer to our customers. It had to look good and be well presented on-shelf as well as being strong enough to protect the products and easy to handle for the consumer.”
Pollard’s design team were able to translate the outline concept of a small suitcase design into a workable initial prototype.
From this, fine-tuning was carried out to create a stylish and eye-catching box with a carry handle that could be cost-effectively manufactured.
The box is produced in 380gsm Zenith Hi Brite board, and four colour litho printed and matt laminated in three different designs. It is die cut and glued using Pollards’ in-line gluer.
“We have lots of packaging ideas within Monsieur BARBIER, but no packaging experts on our team,” adds Bascoul. “Pollards was able to convert our ideas into finished packs that have enabled us really to stand out in this competitive market.”