From: Packaging Strategies
French brand La Cristallerie des Parfums, created in 2015 by Helena Robin, has a loyal following in the ultra-luxury market. Now, the brand is targeting men with a new range encased in sumptuous packaging. Quadpack (quadpack.com) helped fulfill the vision.
The men’s range includes: Aeria Sirius, Aeria Alkar and Aeria Oris – each contained in a beautifully-shaped 100ml glass bottle.
“From the vial to the box, we have carefully planned every detail, aiming at aesthetic perfection. The quality of our products is married to the beauty of the noblest materials,” said Robin. “The packaging was incredibly complex, using a mix of materials and components. Quadpack supported us the whole way, adding value through its expertise and unparalleled service.”
The six-part cap is composed of a mix of materials. The wooden part is made of sustainably-sourced ash and made at Quadpack’s Technotraf factory. It further features a zamak ring and an elegant silver pendant. A zamak plaque engraved with the logo tops it off, to create a truly spectacular cap like no other in the world.
Quadpack developed the complete primary packaging, with assembly carried out at Technotraf. It also supplied the gift set, consisting of a premium rigid box in the brand’s classic style.
La Cristallerie des Parfums Aeri range is available at travel retail outlets worldwide.