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Burgopak creates ultra-premium Easter Egg pack
2018-04-16

From: Packaging News


Burgopak has created a luxurious Easter Egg pack as part of its ‘One we made earlier’ campaign.



Burgopak’s Easter egg packaging, positioned at the ultra-premium market, uses a golden egg as a metaphor for any number of client projects. The egg represents the months of hard work and the preciousness and value of any new product launch.


The packaging, which utilises the company’s patented opening mechanism is a statement piece that reflects their belief that great products deserve great packaging. “Why spend months and years developing a product, only to present it to the world in a sub-standard, poorly conceived outer box?”



This example of the sliding pack is constructed from GF. Smith’s Plike material and combines spot vanish with metallic foils to maximise the perceived value of the product.


Burgopak have been running its ‘One We Made Earlier’ campaign for a number of years in order to ignite people’s imagination and think of new ways to re-imagine its iconic range of packaging.


 

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