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Simply Luxe designs Harrods’ new Exquisite Collection

From: Packaging News

Simply Luxe was chosen to design and make packaging for Harrods’ new luxury food range.

Working closely with the packaging design team at Harrods, the retail and product packaging company utilised its Nottingham design studio, before manufacturing the product at the Simply Luxe factory in Asia.

The outer shells were constructed from recycled board then wrapped in paper supplied by Arjowiggins. The exterior is silk screen printed and foiled with an elaborate pattern.
“In addition to luxury folding cartons, we also produced rigid gift boxes, chocolate boxes, christmas pudding packaging, as well as a stunning advent calendar designed to emulate the iconic dome above the Knightsbridge store,” said Simply Luxe marketing and communications manager Madeline Harris.

“Simply Luxe were privileged to be chosen as the supplier of this beautifully presented range.

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