From: Packaging News
Lambrini has launched its limited-edition trio of winter wraps.
The brand has created a seasonally-themed sleeve featuring decorations, including snowflakes, cherries, bow and ribbons.
The new design aims to create differentiated shelf presence, giving retailers the opportunity to drive sales during one of the most important periods of the year.
Andrew Turner, Wine Director at Halewood Wines & Spirits, said: “Lambrini’s new limited-edition packaging will improve on-shelf visibility, to encourage purchase intent and attract both loyal fans and new customers to the brand in the run up to the key gifting season.
“The new design is a great way of communicating the brand’s credentials at the point of purchase and really reinforces its positioning to add sparkle to social occasions by using eye-catching, decorative and personalised packaging design techniques, which are perfect for the party season!”