From: Packaging News
Crown Beverage Packaging North America has manufactured a pre-portioned single-use can for La Colombe Coffee Roasters.
The can delivers café quality ground coffee to consumers in a vessel that is both convenient for at-home use and extends the shelf life up to five times.
The MiniVault combines Crown’s 150ml (5.1oz) slim style beverage can with a custom 360 End and is filled with La Colombe’s premium Corsica coffee.
The end is fully removable, enabling users to easily pour the ground coffee into a filter or device for brewing.
Each can contains a precise 1.3 ounces of coffee under pressure to lock in freshness and to eliminate the guesswork of measurement and the need for additional tools.
Ron Skotleski, director of marketing, North America, Crown Beverage Packaging, said: “La Colombe recognises the value that a differentiating package can bring to its brand.
We were able to help La Colombe offer an engaging new way for people to consume its products, and at the same time, support the brand’s mission of making artisanal café, quality coffee, available to everyone.”
The 360 End also features a grind guard, or a thin plate of flexible aluminum, which acts as a food-safe protector and prevents coffee grounds from spilling upon removal of the end. In addition, like all beverage cans, the MiniVault is 100 percent and infinitely recyclable, protects the coffee from exposure to elements such as light and air and adds a premium look and feel to the brand.