From:Packaging News
Manjushree Technopack has unveiled its latest packaging innovation, created for Tata Global’s premium product Tata Tea Fusion.
A one of a kind fusion jar, this is the first time in India where an FMCG company has used two jars fused into one. The exclusive compartmentalised packaging with its innovative dual storage facility, can store two different types of tea in a single pack, preserving the freshness of each. The fusion jar has most recently won the ‘excellence in packaging’ award by ET Polymers from the Times group.
The uniqueness of the jar lies in giving the consumer an unmatched tea drinking experience, with the option of accessing two distinct taste enhancers – Green Tea and Kenyan Tea – that can be blended with Tata Global’s Superior Assam Tea to create a signature brew. Tata Tea Fusion is available in two variants – Superior Assam and Green Tea and Superior Assam and Kenyan Tea.
The transparent PET fusion jar has four components, the main jar, small jar, main cap and small cap. The main cap and the small jar have a locking mechanism where they interlock to form one component and the two jars cannot be separated without breaking the locking mechanism.
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