From:Packaging News

Superdrug tasked Biles Hendry with the reinvigoration of its dry shampoo range.

The design agency’s remit was to give the reformulated products, packaging that would show the Superdrug offering to be a worthy competitor to market leader Baptiste.

Featuring illustrations individual to each product and eclectic modern typography, the designs capture the spirit of the product: ‘retro classic’. Dry shampoos have been rediscovered having been iconic in the 50s and 60s and now embraced as a go to styling product for the beauty blog generation.

The products feature playful names, some referencing fragrance while other highlight a unique product attribute such as ’Killer Volume’ and ‘Golden Goddess’, all of which were created by the agency.

The new range launched recently in over 900 stores across the UK.