From:Packaging News

BrandOpus has designed a Valentine-themed range of packaging for Mr Kipling cakes.

The brief was to create limited-edition packaging for some of their most popular treats, but with quirky messages to evoke the spirit of Valentine’s Day.

The messages are reminiscent of Love Hearts and the humorous, fuzzy feeling you get when you receive a special message from your Valentine.

Kelly Davis, marketing controller for Mr Kipling, said: “BrandOpus definitely delivered on brief with this activation. Mr Kipling’s new special edition packs looks contemporary and striking without compromising on brand standout. They are already delivering strong impact in-store, especially when merchandised together on Gondola ends and on Valentine’s seasonal aisles. We certainly had lots of fun creating the fun and cheeky messages! These fun and engaging packs will tap into the impulse nature of the Cake category, giving shoppers a new reason to buy Mr Kipling and if it spreads a little love then all the better! Here’s to the nation having an exceedingly good Valentine’s day this year!”