From: Packaging News

Beverage Can Makers Europe (BCME) commissioned research has found a positive upward trend in popularity for the can.

Data showed that 40% of UK consumers said the can was the pack they drank from most, up from 36% in 2007.

Cans are seen as delivering a good tasting product in an easy to drink, recyclable pack offering good value for money.
And the metal format packaging is progressively becoming the consumer’s drink pack of choice.

On average, 55% of consumers said they currently drink a canned beverage at least once a week, a figure which is higher for males (61%) and slightly less for females (48%).
In the 14-17 age category 77% drink from a can at least once a week.
Also, while in 2007 only 16% of people said cans looked good, this year’s findings saw that rise to 44%.

Furthermore, consumers increasingly feel the can is good value for money; 64% would say this is true in 2016 compared to 35% in 2007.

Additionally, 89% of consumers said they at least try to recycle most things, up from
In 2007, the UK was supportive of recycling with 77% in 2007.

Martin Constable, chairman of the Can Makers says: “The growth of the canned craft beer movement in recent years has played an important role in changing the general perception of the can’s aesthetics.
“This research tells a very positive story for the drinks can, a product that has been in
production for more than 80 years but which continues to grow in popularity to this day. The results are important for drink brands and can be used to benefit marketing strategies, identifying which demographic groups to target in order to drive growth.”