From:Packaging News

DS Smith’s UK Packaging Division has developed bespoke packaging for wholesaler Flowerworld’s online order service launch.

Flowerworld, which supplies more than 21 million bouquets per year, tasked DS Smith to design a pack that delivers flowers to customers in pristine condition and creates a sense of theatre and delight for consumers upon receipt.
The business model is aimed at getting customers’ flowers from field to vase within 48 hours.

DS Smith applied its PackRight approach to review the rigours of the e-commerce supply chain and then develop bespoke e-retail packaging that supports the new online service.

The pack is easy to erect, fully-recyclable and holds the bouquet securely throughout the journey.

The pack’s lid is four-colour pre-print with a spot varnish. It has been attractively designed and can easily be removed by the customer to reveal the whole bouquet.
Jason Beaumont, general manager of Flowerworld, said: “The DS Smith PackRight approach really helped us to get to the bottom of what we wanted to achieve with our packaging and the end result certainly met, if not exceeded, all of our criteria.

“When people buy flowers, it is because they want to make someone feel special. The moment of truth when the flower pack arrives and is opened must reflect the quality of our flowers in terms of appearance and protection. I believe we have achieved this with DS Smith’s support.”

Becky Wilcock, marketing & communications director of DS Smith’s UK Packaging Division, said: “The work we have undertaken for Flowerworld demonstrates just how important the impact of packaging is to success in e-retail.

“As well as packaging that performs in a durable and functional way to keep goods safe during the delivery process, Flowerworld wanted a pack that created the ‘wow’ factor when customers receive their flowers.