From:Packaging News

Cathedral City has given the pack for its block cheddar range a makeover for the festive season.

The limited edition packaging includes a winter snowscape and seasonal greeting.
Cathedral City marketing manager Jo Huergo said: “We know the holiday period isn’t complete without a cheeseboard or two. Following on from the success of previous years, we’re pleased to once again be bringing a festive touch to our packaging to help retailers maximise their sales at this important seasonal peak.

“At a time of year when many households are entertaining friends and family Cathedral City, a much loved family favourite, is the go-to brand for guaranteed, consistent quality. The real star of the show is our Vintage 20 product, matured for 20 months to give it a crunchy, flinty texture and a full-bodied taste – perfect for the festive cheese board occasion.”