From:Packaging News

Britvic recently teamed up with RECOUP to encourage festival goers to recycle their empty plastic drinks bottles at the 2016 Fusion Festival.

Held in Liverpool 3-4 September, RECOUP installed a network of plastics recycling units across the festival site as well as arranging for the sorting and reprocessing of the material at the end of the event.

Festival goers were encouraged to recycle by being offered a gift bag made from 3 recycled PET bottles containing environmentally friendly essential festival items.

The emphasis was to create highly visible messaging at each of the recycling points where the RECOUP recycling team were also able to engage with the consumers on a one-to-one basis and encourage positive recycling behaviour change.

Close to 10,000 plastic bottles were put forward to be recycled, which RECOUP said saved the equivalent of nearly half a tonne of carbon .

Anne Hitch, RECOUP, communications manager, said: “This was a fantastic opportunity to be able to engage with festival goers and re-enforce the plastics recycling message. It is great that we have been able to work with Britvic again to help reduce the volume of waste normally sent to landfill from out of home consumption”.

Lauretta Lamont, CSR Manager, Britvic, added: “Packaging is an essential component of our products and making best use of this resource is an important focus for us and our Sustainable Business programme, as it is for our customers like Fusion.”