From:Packaging News

Luxury chocolate brand Elizabeth Shaw is extending its festive offering with the launch of four new products.

Dark Mint Creams, Orange Crisps, Salted Caramel Crisps and the Merry Christmas Mini Gifts will all be avaialble for the Christmas period.

The new additions to the range will feature the newly re-vamped packaging, specially designed to stand out on shelf and offer a more premium gifting feel.

The Orange Crisp and Salted Caramel Crisp packaging will feature a pearl varnish finish, giving a metallic sheen to the packs.  Gold foil has also been used to amplify the logo and overall shelf presence.

Specifically designed for luxurious seasonal gifting, the Merry Christmas Mini Gifts feature a gift tag and satin bow and contain a combination of mini flutes and chocolate bites with 100% natural toppings.

Hayley Coggins, marketing manager at Elizabeth Shaw, said: “Our new packaging designs feature brighter, bolder colours creating a premium and more sophisticated look and feel. With the aim to increase stand out shelf presence, the redesign has been rolled out across all our existing and new products. The new launches are a welcome addition to the Elizabeth Shaw family, making wonderful gifts all year round and especially during the festive season.”